Gary and his wife Sue ranch near Blooming Grove, Texas in the Blackland Prairie region of north central Texas. They run a primarily native grassland cow-calf operation combined with a recreational enterprise focusing on waterfowl hunting and fishing. Being in close proximity to the major urban areas of north Texas provides many challenges to rural sustainability including those not just from land fragmentation for urban development, but also from infrastructure development that comes with being in one of the most rapidly urbanizing areas of the country. Gary and Sue are involved in numerous efforts to sustain their landscape from work with neighbors and partners on the Western Navarro Bobwhite Restoration Initiative to efforts aimed at bridging the urban-rural divide such as the Water as a Crop initiative bringing together government, industry and landowners in an effort to improve water quality in the Trinity River basin. Sue, a retired teacher, and Gary also work to bridge this divide through a partnership with the Texas Wildlife Association focusing on youth education and development.
Gary is very active, often in a leadership role, in other agricultural and conservation organizations including National Cattlemen’s Beef Association, Texas & Southwestern Cattle Raisers Association, Texas Section Society Range Management, Texas Grazing Land Coalition, Park Cities Quail, and the Prescribed Burn Association of Texas. Gary, Sue and the 77 Ranch have been recognized for their conservation ethic and leadership through numerous awards including Navarro County Rancher of the Year, Outstanding Lone Star Land Steward-Texas Parks & Wildlife Department, Leopold Conservation Award-Sand County Foundation, Outstanding Rangeland Management Award-Texas Section Society for Range Management (TSSRM), Outstanding Rangeland Stewardship Award-Texas & Southwestern Cattle Raisers Association & TSSRM, as well as both a Regional and National Winner National Cattlemen’s Beef Association (NCBA) Environmental Stewardship Award in 2012. Gary and Sue’s son, Gary Lee Price, continues the family tradition as he manages a ranch further west in north central Texas.